Key Points
If you still struggle to figure out how to leverage social media in a way that makes sense for your business and clients, or if you're just not sure how to begin, this course will help start you on a productive path to a social strategy that suits your style and fits into your schedule.
Course Summary
Using social media productively and compliantly, and in a way that suits individual personalities and business goals, can be a challenge. To help you build a strong strategy, this course explores different social media:
- Storytelling techniques
- Client acquisition, management, and engagement approaches
- Compliance risks
- Channel-by-channel planning techniques
Learning Objectives
This course is designed to teach you to be able to:
- Use social media effectively to tell an impactful story to clients and prospects.
- Develop social media strategies that can lead to referrals, deepen understanding of prospects and clients, and establish subject matter expertise.
- Recognize what legally compliant content and actions are available on social media.
- Analyze both worthwhile and ineffective uses of social media for understanding client concerns, demonstrating trustworthiness, and building a positive digital impression.
- Select an effective action plan for social outreach that suits individual circumstances.
This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not constitute legal or tax advice. Franklin Templeton Investments (“FTI”) shall not be liable to any user of this document or to any other person or entity for the inaccuracy of information or any errors or omissions in its contents, regardless of the cause of such inaccuracy, error or omission. All investments involve risks, including possible loss of principal.
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